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Graduate School of International Studies

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Department curriculum

HOMEAcademic Information Dept.Curriculum/ RequirementsDepartment curriculum

Course outline for International Development Cooperation

Introduction of International Development and Cooperation

The International Development and Cooperation (IDC) degree program combines the study of economic and political development in internationally, institutionally and bilaterally to give students a broad overview. The curriculum is multidisciplinary in nature, designed to acquaint students with the basic theories of economic development, overseas development assistance, international political economy, international institutionalism, and environmentally sustainable development practices. The program provides student the most effective tools for more effective practitioners in international development and assistance programs within government agencies, Non-Governmental Organizations (NGOs), Non-Profit Organizations (NPOs), and international development agencies. The topics of the IDC program incorporates the dominant viewpoints of developed, developing and underdeveloped countries of the world. The course aims to explore a well-rounded view of developmental strategies that affect policies, implementations and effectiveness of the IDC practices.
 
The IDC program is divided into three parts : 1_ knowledge and information regarding the key motive power of IDC and Official Development Assistance(ODA) Perspectives, 2_ various IDC discourse such as development theories and their practical application cases, and 3_ exploration of contemporary politico-economic issues in the field of IDC. Finally the program is designed for students seeking to work in national/ international public agencies, NGOs, NPOs, and governments dealing IDC issues.

Recommended Sequence of subject

Recommended Sequence of subject
Semester Required Elective Korean Studies/
Reseach Credits
# of Credits Recommended
1st Semester
- Introduction to IDC
(Qualitative Research
Methods
OR
Quantitative Research
Methods)
1-2 Subjects
Beginning Korean
Language 1
9-12 Credits
2nd Semester
(Qualitative Research
Methods
OR
Quantitative Research
Methods)
2-3 Subjects   12-15 Credits
3rd Semester   2-3 Subjects Research1 9-12 Credits
4th Semester     Research2 3 Credits
Total        
Total 2 Subjects
(6 Credits)
7 Subjects
(21 Credits)
1 Subject (KS 3
Credits) + 6
Credits(Research)
36 Credits
* Non-Thesis Track students MUST take 27 credits from the Elective Courses
* Graduattion Credit Requirements: 36 Credits or 30 Credits + Thesis(6credits)
* Students who enter into Ajou University since 2014 spring semester should take “Beginning Korean Language 1” in the first  semester. (GSIS Academic Committee decided)
* Methods will be offered in every spring semester. If you would like to graduate with writing a
   thesis, please take “Quantitative
1. Courses in Korean Studies(3 credits)
1. Courses in Korean Studies(3 credits)
Course Title Credits Description
Korean History 3 The purpose of this lecture is to understand Korean history systematically from the viewpoints of universal development and struggle for national independence in East Asian and world history.
Contemporary Korean Society 3 This course is designed to give students an overview of the contemporary Korean society. We will examine the process and cultural backgrounds of economic development, and some of the social outcomes and new challenges coming from the transition.
Beginning Korean Language 1 3 The goal of this class is that the foreign students will have the abilities to communicate in their daily lives in Korean through understanding the Korean general culture.
Beginning Korean Language 2 3 The goal of this class is that the foreign students will have the abilities to communicate in their daily lives in Korean through understanding the Korean general culture. Students can practice Korean language in a diverse environment besides the basic communication. 

* Please choose 1 out of 4

2. Required courses(6 credits)
Required courses(6 credits)
Course Title Credits Description
<Option A>
Qualitative
Research
Methods
3
This course is designed for students who are beginning their dissertation projects. The aim of the course is to give students the tools to conceptualize their theses in terms of research questions and design, methodology, data collection, and qualitative analysis. In doing so, this course focuses more narrowly on the issues, problems, and strategies related to "small-N" qualitative research, for the most part settingaside the techniques of large-N statistical analysis, which is presumed best to be taught in a separate course. Students will read and discuss texts related to theory formation and
hypothesis testing; creating variables and measurement; descriptive and causal inference; longitudinal, comparative case study research; field data collection; working with texts and analyzing qualitative data; and, finally, dissertation write-up. This course is divided into four main parts focusing on the following topics: (1) the goals of social science and elements of research design; (2) selecting and application of different methodologies for conducting research; (3) collection of primary and secondary data on the field; and (4) analysis and synthesis of qualitative data in the dissertation-writingprocess.

<Option B>

Qualitative Research Design and Methods

3 This Course deals with the general logic of scientific inquiry, research design, sampling, measurement, statistical inference, causal analyses, rational choice theory, and game theory. By the end of this course, you should be able to conceptualize a research problem and develop a number of complementary design, measurement, and date collection approaches to bring evidence to bear on the problem. In this course you will also learn to apply economic reasoning and game theory to interactive situations, that is, to situations in which (1) people have conflicting goals and (2) are affected in important ways by each other's actions. We will use game theory to understand when and how the incentives of individuals can work against the interests of the group, and how this kind of problem can be overcome.
Introduction to International Development and Cooperation 3 The course is a topical and theoretical approach to international development and cooperation studies. The course will provide students with political, economic, social and environmental dimensions of development and cooperation through a multidisciplinary approach. Trying to incorporate theories and viewpoints from multiple disciplines from political science to economics, it aims to provide a well-rounded view of development as well as actors and precise issues of international cooperation.  The course is divided into three parts: (1) an overview of key theories and subject perspectives, (2) a presentation of the key actors, and (3) and exploration of contemporary issues in international development and cooperation. Since the course combines theoretical, practical, and multidisciplinary approaches to development, it will give students an overview and deeper understanding of essential ideas and knowledge of development and cooperation. This course is designed for students seeking to work in national/international public agencies, NGOs, private voluntary organization dealing with development and cooperation issues.
3. Elective courses

Major Courses

Major Courses
Course Title Credits Description
ODA: Theory and Practice 3 Types of ODA are various depending on the number of donors (bilateral or multilateral) and the forms of assistance (loans or grants). Understanding the complicated inter-governmental processes requires information on basic political theories both international and domestic. Recently cultural and normative inquiries are also added to the traditional material-scientific approaches. Practically, however, an ODA research tends to be case-dependent and therefore should be “multi-dimensional” or “cross-cutting” by its scholarly nature. Major areas of investigation are, though not limited to: foreign aid policy, socio-economic conditions, and regional integrations.
ODA Management and Evaluation 3 An efficient ODA policy as a kind of business calls for such generic managerial skills as program & project plan, implementation, evaluation, and the budget. In addition, the management of ODA as a part of international cooperation needs to consider such external factors as social-political conditions of recipient countries and the regional context which the recipients act in. The former part, i.e., management in general, may be built on your common knowledge about the social sciences, but the latter should be exclusively acquired through international or areal studies. It is therefore highly recommended that you should have a prior training in the fields to this course, for example, by taking ODA: Theories and Practices, earlier.
ODA of Korea 3 The main purpose of this class is to let the student know what the Korea's ODA is all about. As Korea's ODA program is scaling up and bettering up as a new member of OECD/DAC, it is noteworthy how Korean government pull its efforts in fulfilling the Millennium Development Goals (MDGs). In addition, this class will try to identify the relationship between GO and NGOs and to find the way how to cooperate each for the poverty reduction. In this regard, I fully urge all participants to read the textbook and other materials carefully before the class begins so that there comes hot debate among the participants.
Development Economics 3 This course explores various aspects of economic development, focusing on improvements in a variety of indicators such as literacy rates, life expectancy, and poverty rates, as well as economic growth. From the historical and policy perspectives, we study what policies or strategies countries adopted to achieve their economic development. In addition, we analyze what roles globalization can play in achieving economic development.
Development Project Management 3 This course is about the modes and mechanisms through which development assistance is channelled, via investment in developing countries, for the promotion of a wide range of development including agricultural and rural, environment, education, ICT, health, local and regional development. It is thus primarily about the rationale, context, and methods of planning, appraising and evaluating development projects and programmes. Projects and programmes are widely used when attempting to allocate limited resources for specific development purposes as effectively as possible, and a core part of the module is on methods for appraising the financial and economic efficiency of rural and agricultural development projects. These methods of appraisal are informed by economic theories and, in particular, those of applied welfare economics. While the module emphasises financial and economic efficiency, other important issues in assessing project design and impact are presented. Planning and management techniques for the project cycle are covered; including project identification and logical framework analysis. Approaches for social and environmental appraisal of projects are also reviewed. Finally a guide to project and programme monitoring and evaluation is provided. This course aims to nurture future development consultants and practitioners ? from private business, government departments, international development agencies, NGOs and academic institutions ? who would like to work in the delivery and management of development assistance projects and public sector investment for various sectors in development fields. In this course, you ought to be involved directly with your own project work in your future work places. Even if not directly involved, you are likely to have contact with particular projects and need to know something of how they work. The emphasis we have selected does not mean that you can become an expert in project design or appraisal simply by doing this module alone, although it does aim to provide a solid initial basis for project work, and to make you an effective member of a project or programme design team.
Development Strategies and Analysis 3 The purpose of this course is to help students understand theoretical as well as practical approaches to economic development of developing countries. The course is organized into five major issues, dealing first with the meaning and objectives of development followed by the analysis of obstacles to and general requirements for economic development. The leading theories of growth and development such as the Harrod- Domar model, Lewis model, and Solow model are discussed in order to derive theoretical and policy implications for economic development. After a critical review of theories of development and growth, alternative development strategies and policies are described, discussing their theoretical backgrounds, detailed policy measures, and limitations and usefulness. Finally, it is attempted to make a historical overview of Korea’s development strategy in the past four decades, discussing in detail how it evolved in response to changing economic environments and what are its major features and lessons to be drawn from the Korean experience (development strategy)
Social Development and Poverty Reduction 3 Social development for this course is defined as improvements in the attainments in health, education, and gender equality. While dealing with the topics analytically, the course will also address institutional requirements for social development and poverty reduction and will provide an overview of social institutions (e.g., education programs; social insurance, such as health insurance, unemployment insurance, and old-age pension systems; and social assistance programs) in several countries. The course will use a variety of analytical tools in economics to explore how social development interacts with economic growth and development and how they reduce poverty. The course will review all the necessary analytical tools in economics, mathematics, and statistics.
Green Development  3 This course provides theories and case studies about the green development of developed countries and developing countries and also provides the discourse of global governance for the green development for students.
NGO Introduction 3 First, in this course, students will learn the concept and historical development of NGOs. Second, situating NGOs in the globalizing world, we will look over many aspects of NGOs like global governance & NGOs, global civil society & NGOs, and global environmental crisis & NGOs, etc. Third, focusing on contemporary South Korea, we will deal with many activities initiated by Korean NGOs. Finally, each student will choose a particular NGO in the world, delve into the activities of that NGO, and make presentation on that topic in the last phase of this semester.
NGO and International Organization 3 The course considers the economic, political and cultural relationships between NGOs and International Organisations. The first part of the course considers the range of historical and conceptual approaches used to understand the emergence and the strategic dynamics of International Organisations. We will consider issues such as legality, the role of the media, management and issues of power in the International System in which International Organisations work. The second part of the course deals with how International Organisations approach key contemporary issues, ranging from the 'credit crisis', climate change, global criminal organisations/terrorism, the role of science, technology and the protection of cultures/heritages. The underlying theme of the course is in considering the relationship between NGOs and IOs at a micro and macro level.
NGO and Global Cooperation 3 The objective of this course is three-fold. First, the course will look at the status of contemporary international NGOs in terms of their working environment, structure, value, and impact. Second, it will explore three exemplary issues in international politics, particularly in developing nations, where activities of NGOs are widely felt and appreciated. Third, it will also deal with the actions and contributions that international NGOs have made to help manage the consequences of globalization under the newly emergent concept of global civil society. By taking this course the students are expected to understand the significance and implications of international NGOs, and to grasp some crucial dimensions of the contemporary NGO phenomenon on a global level.

International Relations Related Courses

General Courses
Course Title Credits Description
International Political Economy 3 The study of international political economy has advanced rapidly in recent years, and in particular since the end of the Cold War. The demise of the rivalry between the United States and the former Soviet Union has brought economic issues to the fore in international relations.  Understanding the historical antecedents of these changes and the role of governments in affecting the future development of the international political economy is our primary purpose.

More specifically, this course has several goals.  First, it will introduce you to several different perspectives for understanding the international political economy.  We will read both classic texts from the different perspectives as well as more current interpretations of these analytical and conceptual models.  Second, it will familiarize students with some of the main institutions and actors in the international political economy, attempting to understand the roles that each plays in governing the international political economy. Third, it will familiarize you with some key historical developments in the evolution of the international political economy.  Finally, the course will provide you with the conceptual and analytical basis to evaluate current trends and events in the international political economy.  By the end of the course you should be able to formulate informed responses to such questions as these:  Are multinational corporations becoming more powerful than governments in the international political economy?  Are there specific strategies that states can use to increase their wealth and power in the international system, or are they largely at the mercy of the market? How does inequality in the international system affect development strategies and policy options?  You will have a chance to use your conceptual and analytical understanding both over the course of the semester in discussion during class time and in your term paper.
International Relations 3 This course offers a theoretical overview of international relations covering traditional, contemporary and post-modern approaches, and examines their assumptions and key concepts. The relevant issues such as international security, political economy, foreign policy-making, diplomacy and negotiation, and so forth are introduced and discussed.
International Organizations 3 The course begins with a foundational overview of the origins, development, financing, structure and role of the United Nations and other international organizations such as the United Nations Environment Program (UNEP) and Organization for Economic Cooperation and Development (OECD). This course is designed for students who wish to undertake advanced work concerning the United Nations or other international organizations. The issues that will be covered include the purpose of the multitude of UN affiliated organizations, the UN Security Council, the reform of the UN and the expanding role of international organizations, including those engaged in international development.
International Law 3 This course examines public international law - what diplomats and scholars once referred to as the "law of nations," - ideas about sovereignty, self-determination, legitimate war, humanitarian intervention, economic aid, and human rights - that began in Europe's colonialization of the New World and developed over time as it has matured and evolved to adapt to today's complex and interdependent world. It begins by considering fundamental questions about the nature of international law - the subjects and sources of international law, its origins in the sovereign equality of states, and the limits on authoritative interpretation and the enforcement of international law. It explores core international law concepts and issues such as state responsibility, the law of treaties, and the bases for states to exercise jurisdiction. It then looks at a series of international law topics and issues, including some of particular interest today, such as mechanisms for the settlement of international disputes, the law governing coercion and the use of armed force, the development of international human rights, the law or armed conflict, and the emergence of a body of international criminal law and international criminal tribunals for its enforcement. Throughout, the course will consider current issues and problems arising in the international arena and the extent to which international law actually affects the behavior of states. This course provides a general grounding in public international law and a foundation for more advanced or specialized international law course.- Stanford univ
Cross Cultural Management 3 The purpose of this course is to help students understand the complexity and dynamics of doing business across national borders. Cross-national management is quite a challenge because of cultural differences that affect business and management practices. Successful cross-national management, therefore, requires a good understanding of cultural differences. Effective global (or cross-national) managers should have the global mind-set, perspectives and attitudes. Furthermore, they should be trained with important cross-cultural management skills such as: (1) cultural awareness and sensitivity, (2) cross-cultural communication and interaction, (3) managing diversity, (4) cross-cultural negotiation, and (5) cross-cultural adaptation. This course is designed around these five cross-cultural skills.
Organizational Behavior 3 This course emphasizes an empirical approach to the study of individual and group behavior within the context of the organization and as affected by a wide array of emerging organizational realities. It provides current and emerging theoretical and practical knowledge for understanding topics such as individual differences (personality), OB research methods, motivation, job satisfaction, stress, leadership, managerial decision-making, and group processes. The major objective of this course is to understand basic organizational behavior concepts and research, models, and moving from individual behavior to the group and to the organization as a whole.
International Negotiations 3
realize it. We negotiate not only contracts, leases, and purchases, but we also negotiate over less obvious issues. We need analytical skills to discover superior solutions to problems and we need negotiation skills to get others to accept and implement these solutions. Unfortunately, too many of us negotiate poorly. We often compromise or give in when creative problem solving could lead to a deal that would be better for everyone involved.
The goal of this course is for you to become a better negotiator. That is, you will develop the negotiation skills that produce more creative, satisfying agreements and avoid the worst kind of compromises. In particular, you will learn how to:
*think strategically about negotiation and conflict
* collect information and reveal it tactically  get a bigger “slice of the pie”      through both distributive tactics, where you increase your share of the pie,  and integrative tactics, where you increase the size of the pie
  for everybody
* manage ethical issues involved in deception
* create and neutralize power imbalances
* manage coalitions in multi-party negotiations
* turn unruly mobs of your negotiation party into a negotiation team
Human Resources Management 3 An introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored.
African
Development
3
This course offers a survey of the main economic and political development themes/strategies that have prevailed in Sub-Saharan Africa over the last 65 years century. By analyzing the interplay between politics and economics, as well as the interaction between domestic and international
variables, the course explores the dynamic changes that have occurred over this time period. It is aimed at providing a broad understanding of the issues faced by African countries in their efforts to modernize their economies. A long-term historical perspective will be employed. The course will primarily discuss the African region south of the Sahara and the continent’s outlying islands. Sub-Saharan Africa is divided into four regions (West, South, East, Central) and the most important states within each will be examined. The course will primarily cover the independence period (1960s) to the present. The course will examine the political economy of the colonial state on the eve of independence; nationalism and independence movements of the 1960s, the debt crises of the 70s and 80s; the structural adjustment policies of the 1980s, the political economy of the region wide
conflicts and instability of the 1990s, democratization and a return of the coup in the early 2000s, the aid and debt debate
Comparative Development
Studies of the Emerging
Markets
3
The course examines the rise of emerging nations in the global political economy. Emerging nations such as the BRICS (Brazil, Russia, India, China, South Africa) as well as so-called new middle powers both in the developed and developing worlds are attracting increasing interest for
academics and practitioners in the field of international politics and economics. The fundamental problematic considers whether emerging nations represent a major transformation in and challenge to power and authority in the international system or whether the dominant superpower
actors and structures of power, governance and authority remain. The module will seek to explore and explain these issues from interrelated geopolitical, geoeconomic and geocultural perspectives.
Political Economy of the State and International
Affairs
3
The introductory course is broad based to introduce students
of NGO/IDC core themes of the study of politics and
economics. We will consider a variety of key books and
thinkers including approaches, concepts and scenarios and
policies. The course will enable students to understand the
emerging patterns and trends of key actors in a world of
increasing interconnectedness and globalization. Key thinkers
and copies of key articles/texts will be provided as
photocopies or PDF’s identified in order to give a foundation
and reading library for student’s future work in IDC/NGO.
Korea and World Economy : Past, Present & Future 3 This course will overview Korea's Economic development and achievement, and examine the backgrounds and major factors of Korea's economic growth. To explain major characteristics and issues, this course will provide students with analysis and reviews of the Korean economy from various perspectives such as general economics, finance, and the like. Additionally, this course is aimed at preparing students to better understand and obtain insights into the future of the Korean economy interns of localization and the globalization of the world economy.
Korean
Politics
3
This course will explore contemporary Korean politics. Among
the themes covered by the class will be Liberation, ideological
conflict, Korean War, the rise of authoritarian rule, the
modernization drive and democratic transition. Our inquiry
into Korean politics will not be limited to mere chronological
description. At each critical juncture of political change, a
variety of political theories are geared to justifying political
restructuring. For a better understanding of Korean political
reality Korean politics will be analyzed in light of political
theories.
NGO
Internship 1
3
This course provides opportunities for students to experience
a real working atmosphere and circumstances through an
internship program from NGO organizations and other
international organizations. Students will be able to apply
theories and knowledge acquired from the class to the real
NGO.
NGO
Internship 2
3
This course provides opportunities for students to experience
a real working atmosphere and circumstances through an
internship program from NGO organizations and other
international organizations. Students will be able to apply
theories and knowledge acquired from the class to the real
NGO.
Leadership  and Ethics Ⅰ,Ⅱ 1, 2 This course is designed to introduce a leadership and ethics in general by participating in various GSIS workshops and extra-curricular activities such as day trips, industrial site tours, special lectures and other academic activities provided by the GSIS. Students will be able to obtain hands-on academic knowledge and experiences from outside of classroom.  This course is composed of 'Leadership and Ethics Workshop I and II', 1 credit for 'Leadership and Ethics Workshop I' and 2 credits for 'Leadership and Ethics Workshop II'.  Students are required to participate in the mandatory activities to receive credits by the end of the semester.  The information session on the course will be opened on March 5(Fri) 1pm at Dasan Hall 406. This course will be counted on major elective course for all majors.

 

Research Related Courses 

 

Course Title Credits Description
Research 1 3
Individual thesis work with thesis advisors - Thesis Proposal
Stage. Students have to pass thesis proposal defense in
order to get 3 credits (grading will be given as
“S(Satisfactory)” or “U(Unsatisfactory).
Research 2 3
Individual thesis work with thesis advisors – Thesis Defense
Stage. Students have to pass thesis defense in order to get
3 credits(grading will be given as “S(Satisfactory)” or
“U(Unsatisfactory).
* Thesis Track students have to take Research 2 as well as Research 1.
* Students cannot take Research 1 and Research 2 at the same time in a semester.
 
General Courses

 

Course Title Credits Description
International Business: Korean Perspective 3 This course focuses on managerial issues that arise in international operations because of complex and diverse contextual differences in cultures, government institutions, competition, risks, and costs of operations in different national environments. Students are provided with tools for analysis of global organization, coordination, and control of the multinational enterprise; business interactions with governments; entry into foreign markets and operations; and global competitive strategies. Most importantly, I want you to use this course to learn to think, to question, and to reason out international business problems.
Entrepreneurship 3 The course offers analyses of entrepreneurial activites, including identifying opportunities, creating value, developing business concepts and plans, attracting resources, building an organization, handling risks, managing growth, coping with failure, restructuring and redirecting an organization and the role of entrepreneurship in organization, economy, and society.
Financial Management 3 This course teaches the fundamentals of Financial Management. It includes the fundamentals of corporate finance (the valuation of assest, the measurement of the cashflows, time value of money, the concept of risk and its measurement, risk-return trade-off, the basics of the cost of capital), investment, and capital market.
International Trade & Development 3 This course covers international trade theory to explain why countries trades and international trade policy to answer what a nation's trade policy should be. In this course, you will learn how to analyze the causes and effects of international trade with simple algebra and graphical analysis.
International Finance : Market and Policy 3 The purpose of this course is to familiarize students with foreign exchange markets and the nature of foreign exchange risk. Topics for the course include the determination of exchange rates, both spot and forward rates, and the arbitrage relationships that link prices and interest rates throughout the world. The balance of payments of a country is also studied, and its relationship to assessing country risk is explored. Familiarity with elementary macroeconomics and monetary theory is useful in the course, but where these ideas are required; they are developed from first principles.
Foundations of Development Policy 3 This course invites students to think about the foundation of development policy. In general, there are two approaches to studying economic development. One is macro perspective based on the theory of economic growth and trade at country level. The other is micro perspective based on the theory of individual behavior at household level. The latter is the focus of this course. It addresses a question of how to understand the economic lives of the poor with respect to health, labor, education, saving, land, institution etc., and then discusses the issues of how to improve their lives. Students are expected to be familiar with economic concepts covered at the level of principles of economics and microeconomics. This course is recommended for those students who are interested in research on or public management of development policy.
Regional Economic Integration 3 This course will study the theoretical framework of the regional economic integration(regionalization), and its impact on trade and investment flows within the region and on the economic performance of the individual nation and the regional economy. The relationship between regional economic integration and global economic integration (globalization) will also be touched
Corporate Citizenship 3 Companies have usually been the main target of critics and protest. However, the new role of NGO also includes partnership with companies, emphasizing that companies are not only profit centers but also socially-accountable actors. This concept will expand the partnership between NGOs and companies while transitioning the company from the private sector to the public sector, creating a more globalized and more responsible company. This also activates global or transnational cooperation and partnership between NGOs and companies. This new challenge for modern NGOs necessitates both global and local perspectives, profit and non-profit values and private and public accountabilities. In this context, this course will deal with the new challenges facing NGOs regarding global capitalism, new social services from companies and partnerships built on the concept of corporate citizenship.
The Social Marketing and Finance of NGO 3 Social Marketing can be understood to persuade people to have the commitment or to make contributions in public works or NGO activities. This course will deal with marketing principles and techniques to influence target audiences according to specific public agendas which NGOs want to raise. Social marketing eventually will help people to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. In this course, the main targets for social marketing of NGOs will be local people, local and central government, company, mass media, and global organizations. Also, finance, which is critically important to non-profit organizations, is very closely related to the outcome of social marketing.

 

 

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